Dashboard
Ellison Painting — April 2026
+12.3%
136
Total Leads
+8.7%
70
Estimates
-2.1%
31
Proposals Won
+15.4%
$165.6K
Revenue
ROAS+3.2%
22.3x
Return on Ad Spend
CPL-8.6%
$55
Cost per Lead
Set Rate51.5%
Close Rate44.3%
Avg Job$5.3K
Ad Spend$7.4K
Other 16%Lead Forms 13%Directories 11%Referrals 10%
Revenue by Source
Paid Ads Directories Organic
Lead Sources
Other22
Lead Forms17
Directories15
Referrals14
Phone Calls13
SMS4
Leads & Estimates
Leads Estimates
Daily Ad Spend
Meta Google
Recent Leads
View all | Name | Source | Attribution | Channel | Date | Status |
|---|---|---|---|---|---|
Kevin King (341) 240-1413 | Facebook Lead Form | Strict | Meta | 04/28 | new |
Nicole Williams (996) 442-2943 | Call - Website | Managed | Website | 04/28 | won |
Nicole Miller (822) 614-9153 | Nextdoor | 3rd Party | Nextdoor | 04/28 | estimate scheduled |
Maria Walker (880) 496-6882 | Call - Facebook | Strict | Meta | 04/28 | won |
David Taylor (279) 568-2497 | Facebook Lead Form | Strict | Meta | 04/27 | lost |
Robert Hall (901) 542-8879 | Google Lead Form | Strict | 04/27 | contacted | |
Emily Williams (292) 606-5653 | Google My Business | Managed | SEO | 04/26 | qualified |
Eric Thomas (248) 478-7343 | SMS ELP: Website | Managed | Website | 04/25 | contacted |