Attribution Engine

Ellison Painting — 4-Tier Attribution Model

Rollout Marketing Channels Share

58%

of all leads attributed to Rollout-managed channels (Strict + Managed)

x
Strict

32

Confirmed paid ads

Revenue$91.8K
x
Managed

17

Marketing-influenced

Revenue$45.7K
x
3rd Party

22

External platforms

Revenue$22.0K
x
Organic

14

Word of mouth

Revenue$39.3K
x
Leads by Attribution
Leads by Channel