Attribution Engine

Ellison Painting — 4-Tier Attribution Model

Rollout Marketing Channels Share

66%

of all leads attributed to Rollout-managed channels (Strict + Managed)

x
Strict

43

Confirmed paid ads

Revenue$96.1K
x
Managed

13

Marketing-influenced

Revenue$11.1K
x
3rd Party

19

External platforms

Revenue$40.7K
x
Organic

10

Word of mouth

Revenue$26.6K
x
Leads by Attribution
Leads by Channel